How to Use Twitter: Twitter Marketing
There are many uses to which Twitter can be put, and this is the first of several articles describing some of these. Twitter marketing is a form of internet marketing that uses the benefits of Twitter as a social media phenomenon.
When Jack Dorsey created Twitter back in 2006 as a means of SMS-type communication using only 140 characters (including spaces), little did he know that it would become a world-wide phenomenon worth untold millions of dollars. Little wonder, then, that it has found a number of uses other than simple text messages, but has the potential to become a significant marketing tool.
If you are like me, and are involved in various forms of internet marketing, you will find that some of those that you follow tweet nothing but adverts for their products. There are better ways of using Twitter than that to promote your websites and products, which you will realize if you also have a Facebook account and have integrated Twitter with Facebook, or any of the other social networking sites that also integrate with Twitter.
Every tweet I make appears on my Facebook home page. That means I can advertise all my websites and products on Twitter and Facebook with one click. That’s cool, and I am now looking at other social networking sites that cab integrated with Twitter to achieve the same thing. That’s using Twitter marketing at its best. However, that is just one simple way in which Twitter can be used to promote your products, and there are also better ways of promoting your websites and products that blatantly mentioning them in your tweets.
An important aspect of Twitter is your followers. I have many followers, but only a relatively small proportion of them would be interested in what I have to offer them. However, luckily there are ways to attract followers that will be interested in what you have to offer. These techniques are not difficult to use, and not only can they be used to attract followers to follow you, but also they then attract others to follow them. In that way you can make Twitter go viral for you. Twitter marketing is awsome when viral.
This is particularly true if you have affiliate programs that others can sell for you. However, before Twitter can be used that way, you have to learn how. Not only that but you might also have to learn how to use Twitter at all, since not everybody registered with Twitter can actually use it properly other than just send a few tweets now and again.
You need to know how to find the right kind of people to follow you, and also who you should follow yourself. Everybody wants to follow Britney, but when I want to know what she or anybody else is up to, I don’t have to put up with all her tweets filling my pages but simply visit her Twitter page. That’s the way to follow people without having your pages filled so quickly that you don’t have time to read anything.
I have just given you two tips in the short period of this article, but these are the very simple ones you should be able to think out for yourself. There are many more ways to use Twitter in ways that can help you without overloading your own Twitter page. Twitter marketing is a skill to be learned.
Watch the video related to twitter marketing
At SES Toronto 2008, Lee Odden and Dave Snyder talk about Twitter’s benefits for marketers and individual users. Lee Odden, CEO of TopRank Online Marketing, and Dave Snyder, search strategist and marketer for JRDunn, spoke today on the panel “”Twitter: Ultimate Time Waster, or Great Tool?”" Snyder pushed forward the idea that Twitter qua Twitter is not a useful or useless thing but that the way in which it’s used determines its usefulness; and Odden, while dismissing its professional …
January 14th, 2010 at 8:35 am
LabTweets is a Swiss Army Knife for Twitter Marketing. It's a desktop application (buy it once, use it forever) and with LabTweets, you can not only find people to follow but you can automatically follow a Twitter user's Followers, so you can build a targeted network very quickly. It also has many features that other tools offer individually.
LabTweets features let's you:
Follows People
Unfollow People
Auto Tweet
Send Direct Messages
Send Auto Reply
Twitter Automation
Manage Multiple Twitter Accounts
Load Multiple Twitter Accounts using a simple text file
so you can see, LabTweets has a very robust feature function set, which is why they call it the Swiss Army Knife for Desktop Twitter marketing.
January 14th, 2010 at 10:00 am
I use a variety of free and paid for Twitter tools. To Find and Follow a user that is active in a specific niche, I use TwitSeeker. To create a Tweet to that will post to Twitter at a predetermined time, I use TwAitter. To Find a user and then Follow their Followers, I use a tool called LabTweets. This tool is a desktop application (install once, use if forever) is nice because it let's me not only find users on Twitter that I want to Follow, but also Follow their Followers which I find very useful, especially since they are apt to be receptive to my Tweets, since they are active in niche markets I am also.
January 14th, 2010 at 10:00 am
I have been on Twitter for about 8 months now but I don't do much marketing per say on it. I actually follow Matt Bacak and his work and I have learned from him that marketing on Twitter is not as effective as people think it is. There are so many people that claim that social media increases income and is such a great marketing tool, but being on Twitter I have not seen the income I have generated come from that site. My income still comes from my mailing list and organic traffic.
According to Matt Bacak, Twitter is a good networking tool, but the fundamentals like article marketing and pay-per-click are the marketing tools that are going to get you the money. I usually use Twitter to make networking connections for jobs and things of that nature or find new people to follow that are interesting, whether for personal or professional reasons.
My Twitter is not for marketing at all and it is definitely ok that you don't have a Twitter account. I would check out what Matt Bacak says about marketing on Twitter (www.mattbacak.com) as it makes so much sense when he says to stick to the basics and you will see money.
January 14th, 2010 at 2:40 pm
Financing from venture capitalists and investors
Tweet this: Twitter rakes in $35 million in new VC funding http://www.mercurynews.com/health/ci_11701745
Twitter VC Funding Done, Raises $15M
http://gigaom.com/2008/05/21/twitter-series-b-funding-done-raises-15-mm/
January 14th, 2010 at 5:24 pm
January 14th, 2010 at 7:04 pm
Hi Danny-
Help promote others – retweet valuable information, call out your favorite Twitterers by their Twitter name.
Here are my best tips:
1) Do not be too "salesy". Be conversational and occasionally you can work in something promotional.
2) Mix business with personal. No one wants to hear about business all of the time.
3) Regularly post to Twitter – at least once a day.
4) On the flip side, don't post too much. No more than 1-2 hour or you will annoy people.
5) Provide good information (articles, tips, advice) so people will want to follow you.
6) Be engaging – answer questions, ask questions, respond to people
7) Be polite – thank people when they retweet you or recommend you as someone to follow.
Hope that helps!
Lyn Mettler
Step Ahead Inc.
@WebPRGirl
January 14th, 2010 at 8:19 pm
Well a few quick tips I can give you is join Twitter to Facebook. So when you Tweet all your Facebook friends can see your tweet. Many other networks also support the Twitter API like Plaxo.
There is a lot you can do with Twitter but it a only 1 piece to building a social network. I wrote a little story about social marketing because I think most people are confused by it.
January 16th, 2010 at 2:03 am
The trick is branding yourself to get followers, then your message will be sent out to millions. Each update to Twitter can be found by anyone using the Twitter search feature (in theory, but no one is listening to that on a mass level). You need to brand yourself first to prove that you are the resource for health food/getting into shape past 45. Like any product, prove that you know what you know what you are talking about and start attracting people to your Twitter page using the techniques found on http://www.twittersalesdriver.com.
Good luck!
January 16th, 2010 at 4:01 am
It takes time to build up a Twitter account, but if you do it properly you can achieve some great results.
You should target two types of individuals for your account. Individuals who are following cleaning-based Twitter accounts (offering cleaning advice) and Twitter accounts focused on your particular region. I would focus more on the region as your service can be utilized by pretty much anyone. If you cater to a state, search for that state on twitter (same thing if you only cater to a particular city). Look at their followers, and start following them. Why? Say for instance you only cater to people in Reno, Nevada. If you find a Twitter account that tweets about Reno News, their followers are most likely located within the Reno. Therefore, you'd want to follow these individuals.
A couple of other pieces of advice…
Send a direct message to all of your new followers (thank them for following you and provide a call to action such as a discount or an overview of your services).
Join WeFollow and MrTweet (Twitter directories)..great for more exposure
Include the fact that you are a local business within your profile.
The direct messages will help to turn these followers into lead (especially if you're offering some type of incentive). It can take time to get sales from Twitter so tweet frequently, keep your followers entertained, and make sure they stick around so when they do decide to use a cleaning service they'll think of you.
Any other questions feel free to private message me at primevisibility@ymail.com.