Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags
Copyright (c) 2009 OnlineBizU.com
Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I’ve recently noticed another trend in Twitter usage that increases its viral marketing capabilities through the use of hashtags.
What’s a hashtag, anyway? Also called the pound sign, the hashtag (#) is added to a tweet as a way of creating trackable categories, groups, or topics that others can use to search for info using the Twitter Search feature. One of the most common uses of the hashtag is to tweet what’s happening at an event or conference. The event organizer will request all attendees use a specific hashtag, i.e. #yourevent, when tweeting about the event to your followers. So, then, someone who isn’t present at the event but wants to follow what’s happening there can simply search for #yourevent and see what’s going on and what participants are saying and sharing about the event.
Anyone can create a hashtag by putting hashtag (#) in front of anything. If you log into Twitter and look in the right-hand column, you’ll see the Trending Topics, many of which can be tracked with a hashtag. How can you use this strategy to create more viral marketing for your business on Twitter? By creating a hashtag Twitter tips campaign.
Here are 6 steps to help you create your own Twitter hashtag campaign:
1. Research. What kinds of tips would be appreciated by your target market? On what topics do you frequently receive questions from your clients? My target market is always asking questions about getting more traffic, so I decided to focus on traffic generation strategies.
2. Choose your name. Choose a short, simple name that reflects your brand and what you’re offering. Before making your final decision, you need to check your proposed name on Twitter Search (search by including the #) to ensure that no one else is using that name. Otherwise, your tweeted tips will intermingle with the other hashtag group using that name. I quickly checked and discovered that no one was using #OBUTrafficTip, so that’s what I chose.
3. Create your tips. You can easily pick your tips out of an article or blog post you’ve created. In my case, I had purchased a PLR ebook that I used as a basis for my tips. Remember that your tips need to be less than 140 characters, including the hashtag name you’ve chosen and any links you include.
4. Link to relevant info. You get the most mileage out of these tips if you link the tips to something relevant to that tip. For example, if you have a bank of articles, each tip might link to an article you’ve written that has more details about the tip. For maximum exposure, you’ll want to link to info on your site or your blog rather than to the posting of an article in an article directory.
5. Upload the tips into TweetLater.com. This type of campaign is easily managed using TweetLater.com. Simply upload your completed tips and set them to distribute once a day or (several times a week) over the upcoming weeks by postdating them into the future. In this way you put these tips on autopilot and they post themselves.
6. Let them begin to work their magic. It may take awhile for them to catch on, but eventually others will begin to retweet your tips as useful information they want their followers to access. As with most marketing strategies, consistence is the key here to your success.
It’s pretty easy to begin your own viral marketing tips campaign using the Twitter hashtag. Simply follow the steps as outlined above, and watch as your number of Twitter follows grows each day!
Watch the video related to twitter marketing
I want this motorbike! … loic loiclemeur marketing mission motorbike one ted ted2009 tribe twitter
Help answer the question about twitter marketing
How much do I charge for Real Estate Marketing online?If a Real Estate agent wants to hire me to market his business online at places like facebook, twitter and such, how much does a person change for a job like this?
February 17th, 2010 at 8:33 am
February 17th, 2010 at 8:47 am
Clickbank is a good place to find a good product you can be an affiliate with. I found a wonderful affiliate program that’s founded on helping others. Feel free to review the video on my page.
February 17th, 2010 at 9:40 am
LabTweets is a Swiss Army Knife for Twitter Marketing. It's a desktop application (buy it once, use it forever) and with LabTweets, you can not only find people to follow but you can automatically follow a Twitter user's Followers, so you can build a targeted network very quickly. It also has many features that other tools offer individually.
LabTweets features let's you:
Follows People
Unfollow People
Auto Tweet
Send Direct Messages
Send Auto Reply
Twitter Automation
Manage Multiple Twitter Accounts
Load Multiple Twitter Accounts using a simple text file
so you can see, LabTweets has a very robust feature function set, which is why they call it the Swiss Army Knife for Desktop Twitter marketing.
February 17th, 2010 at 10:01 am
haha hi noah!!!
February 17th, 2010 at 5:16 pm
February 17th, 2010 at 6:00 pm
This article offers a valuable insight on how to maximize the use of twitter for marketing. And I agree that Twitter is definitely a viral marketing strategy all on its own and with the information given, it will boost all the more its power to connect!
February 17th, 2010 at 7:10 pm
I have been on Twitter for about 8 months now but I don't do much marketing per say on it. I actually follow Matt Bacak and his work and I have learned from him that marketing on Twitter is not as effective as people think it is. There are so many people that claim that social media increases income and is such a great marketing tool, but being on Twitter I have not seen the income I have generated come from that site. My income still comes from my mailing list and organic traffic.
According to Matt Bacak, Twitter is a good networking tool, but the fundamentals like article marketing and pay-per-click are the marketing tools that are going to get you the money. I usually use Twitter to make networking connections for jobs and things of that nature or find new people to follow that are interesting, whether for personal or professional reasons.
My Twitter is not for marketing at all and it is definitely ok that you don't have a Twitter account. I would check out what Matt Bacak says about marketing on Twitter (www.mattbacak.com) as it makes so much sense when he says to stick to the basics and you will see money.
February 17th, 2010 at 8:27 pm
Go to this site and you are added to a list and get tonnes of followers, but you have to add a few as well
http://tweetergetter.com/grant_finlay
February 18th, 2010 at 11:05 am
I can believe this right now..Because its a “believable” cash
and no fakes …
I can’t understand the people talking about earning 100,000 for months..you can sell this amount of product but can gather this numbers..You can only take some commissions for advertising/sales…like %1 of total or something like that…
February 18th, 2010 at 5:21 pm
I use a variety of free and paid for Twitter tools. To Find and Follow a user that is active in a specific niche, I use TwitSeeker. To create a Tweet to that will post to Twitter at a predetermined time, I use TwAitter. To Find a user and then Follow their Followers, I use a tool called LabTweets. This tool is a desktop application (install once, use if forever) is nice because it let's me not only find users on Twitter that I want to Follow, but also Follow their Followers which I find very useful, especially since they are apt to be receptive to my Tweets, since they are active in niche markets I am also.
February 18th, 2010 at 7:58 pm
congrats and god bless. I hope you’ve made alot more checks. I too am waiting …
February 19th, 2010 at 9:38 am
Hi jc4255, the $27k thing was just a little sarcastic fun pun kinda thing
February 19th, 2010 at 4:03 pm
Hi Danny-
Help promote others – retweet valuable information, call out your favorite Twitterers by their Twitter name.
Here are my best tips:
1) Do not be too "salesy". Be conversational and occasionally you can work in something promotional.
2) Mix business with personal. No one wants to hear about business all of the time.
3) Regularly post to Twitter – at least once a day.
4) On the flip side, don't post too much. No more than 1-2 hour or you will annoy people.
5) Provide good information (articles, tips, advice) so people will want to follow you.
6) Be engaging – answer questions, ask questions, respond to people
7) Be polite – thank people when they retweet you or recommend you as someone to follow.
Hope that helps!
Lyn Mettler
Step Ahead Inc.
@WebPRGirl
February 19th, 2010 at 7:55 pm
View my video response…i too have recieved a check from clickbank
February 19th, 2010 at 11:01 pm
i thought it was suppose to be $27,000. id be pretty let down with a check for a hundred and somethin dollars.. if it was suppose to be 27G..
February 19th, 2010 at 11:22 pm
Katekolamin:
Most os what you said is “Mostly” true except your “Commission” percentage part. “Nearly” all ClickBank products pay a commission of 50% or higher, many are even 70% and 80%!
A “FEW” actually pay 100%, but those are usually priced in the $7 range.
Making a few hundred dollars per month is not hard…[Once You Know How!]
February 20th, 2010 at 1:36 am
very good scope use orkut too
February 20th, 2010 at 3:02 pm
It takes time to build up a Twitter account, but if you do it properly you can achieve some great results.
You should target two types of individuals for your account. Individuals who are following cleaning-based Twitter accounts (offering cleaning advice) and Twitter accounts focused on your particular region. I would focus more on the region as your service can be utilized by pretty much anyone. If you cater to a state, search for that state on twitter (same thing if you only cater to a particular city). Look at their followers, and start following them. Why? Say for instance you only cater to people in Reno, Nevada. If you find a Twitter account that tweets about Reno News, their followers are most likely located within the Reno. Therefore, you'd want to follow these individuals.
A couple of other pieces of advice…
Send a direct message to all of your new followers (thank them for following you and provide a call to action such as a discount or an overview of your services).
Join WeFollow and MrTweet (Twitter directories)..great for more exposure
Include the fact that you are a local business within your profile.
The direct messages will help to turn these followers into lead (especially if you're offering some type of incentive). It can take time to get sales from Twitter so tweet frequently, keep your followers entertained, and make sure they stick around so when they do decide to use a cleaning service they'll think of you.
Any other questions feel free to private message me at primevisibility@ymail.com.
February 20th, 2010 at 4:07 pm
Your remind me of the joker…
April 27th, 2010 at 4:10 pm
I love to use Twitter whenever i want to know the latest buzz about my friends. I also use Twitter to know the latest buzz from famous persons `
April 30th, 2010 at 4:22 pm
Article Marketing is actually one of the best ways to promote a website and sell some products online.-`;
May 19th, 2010 at 5:59 am
A very good marketing strategy is very important in promoting your products both online and offline.*’*
July 26th, 2010 at 5:06 am
marketing always makes a product more popular and is necessary for its success..”~