Twitter Marketing: How to be Follow-Worthy on Twitter
Copyright (c) 2009 OnlineBizU.com
I often get asked the question, “How do I get more followers on Twitter?” Many of my clients want to pay a sum of money for the latest scheme to get them 10,000 new followers in 24 hours or some such nonsense as that. As in all marketing strategies, it’s not the number that counts. Rather, it’s the quality in the numbers that really matters. So, 10,000 followers who are not members of your target market are fairly useless to you. Of much greater value would be a smaller list of 1000 followers who are all members of your target market.
All in all, online social networking is not that vastly different from face-to-face networking. Some basic networking principles still apply, regardless of the platform:
To be interesting, you have to be interested (in others). Try to be a resource and give first before asking for anything.
I’m not particularly a social person, nor do I like to waste time making chit-chat with my followers. It’s just not my style. I realize I lose some major networking points because of this personality trait, although I will comment on something of a personal nature or add to a discussion on occasion.
However, what I do well is educate and provide useful information that people want and need, so that’s the strategy I use in my social networking. Quite frankly, that’s the primary reason I pay attention to only a small select group of people on Twitter — they consistently provide me with great information of use to my business, and many times it is this same information that I’ll retweet to my followers. Understandably, it’s probably taken me longer to build a following than someone who spends more time on this than I do, but in the long run, you have to determine what works best for you and set a finite amount of time each day to devote to social networking so that it doesn’t become all-consuming.
Here are the 7 ways you can become follow-worthy on Twitter:
1. Distribute your ezine. My ezine is chock-full of useful info each week, and it’s connected to both Facebook and Twitter. So, every time I publish an issue, all my Facebook and Twitter followers receive it.
2. Distribute blog posts. My blog is also connected to both Facebook and Twitter, so every time a post is made, all my Facebook and Twitter followers receive it. My more popular articles will be retweeted at least 10 times by different followers on my list because they felt the content was valuable for their network.
3. Distribute your articles. My EzineArticles.com account is connected to Twitter, so every time they accept an article for publication, it goes out to my Twitter and Facebook followers.
4. Retweet the posts of others. I’m regularly retweeting the posts of people I follow that I find useful and think that my followers will find useful as well. In fact, I am regularly cited as someone to follow because I provide great information to my followers.
5. Create a tips hashtag campaign. I’ve got a tips series that I publish on Twitter where I regularly publish tips on traffic generation for my followers. Many of these have been retweeted over time.
6. Comment on other people’s posts. If I have something pertient to add, I’ll comment or reply to a small number of posts each week. 7. Be interested in your followers. Ask and answer questions, make referrals, take suggestions, provide support, and do many of the thing you would normally do if you were in a room of people.
Use your information and knowledge to build your following on Twitter. Your followers will pass your useful information to their networks, and slowly but surely, your number of followers will increase, as well.
Watch the video related to twitter marketing
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Help answer the question about twitter marketing
How do you use Twitter for business purposes?I just signed up for Twitter and I'm just wondering how it can be used as a social marketing tool for my business. It seems to be kinda like facebook.
February 6th, 2010 at 8:38 am
February 6th, 2010 at 8:45 am
eu tambem queiro fazer parte de esta commemoraçao
February 6th, 2010 at 9:48 am
LabTweets is a Swiss Army Knife for Twitter Marketing. It's a desktop application (buy it once, use it forever) and with LabTweets, you can not only find people to follow but you can automatically follow a Twitter user's Followers, so you can build a targeted network very quickly. It also has many features that other tools offer individually.
LabTweets features let's you:
Follows People
Unfollow People
Auto Tweet
Send Direct Messages
Send Auto Reply
Twitter Automation
Manage Multiple Twitter Accounts
Load Multiple Twitter Accounts using a simple text file
so you can see, LabTweets has a very robust feature function set, which is why they call it the Swiss Army Knife for Desktop Twitter marketing.
February 6th, 2010 at 9:55 am
very good scope use orkut too
February 6th, 2010 at 9:56 am
Helinho e foda.. ele tinha q ta ai ne??
February 6th, 2010 at 3:59 pm
I have been on Twitter for about 8 months now but I don't do much marketing per say on it. I actually follow Matt Bacak and his work and I have learned from him that marketing on Twitter is not as effective as people think it is. There are so many people that claim that social media increases income and is such a great marketing tool, but being on Twitter I have not seen the income I have generated come from that site. My income still comes from my mailing list and organic traffic.
According to Matt Bacak, Twitter is a good networking tool, but the fundamentals like article marketing and pay-per-click are the marketing tools that are going to get you the money. I usually use Twitter to make networking connections for jobs and things of that nature or find new people to follow that are interesting, whether for personal or professional reasons.
My Twitter is not for marketing at all and it is definitely ok that you don't have a Twitter account. I would check out what Matt Bacak says about marketing on Twitter (www.mattbacak.com) as it makes so much sense when he says to stick to the basics and you will see money.
February 6th, 2010 at 11:33 pm
February 7th, 2010 at 5:09 pm
Go to this site and you are added to a list and get tonnes of followers, but you have to add a few as well
http://tweetergetter.com/grant_finlay
February 9th, 2010 at 12:07 am
valeu , é nóis
February 9th, 2010 at 3:28 am
É nóis Mano!!!Vamos detonar no 1° de Setembro de 2010.
February 9th, 2010 at 2:45 pm
It takes time to build up a Twitter account, but if you do it properly you can achieve some great results.
You should target two types of individuals for your account. Individuals who are following cleaning-based Twitter accounts (offering cleaning advice) and Twitter accounts focused on your particular region. I would focus more on the region as your service can be utilized by pretty much anyone. If you cater to a state, search for that state on twitter (same thing if you only cater to a particular city). Look at their followers, and start following them. Why? Say for instance you only cater to people in Reno, Nevada. If you find a Twitter account that tweets about Reno News, their followers are most likely located within the Reno. Therefore, you'd want to follow these individuals.
A couple of other pieces of advice…
Send a direct message to all of your new followers (thank them for following you and provide a call to action such as a discount or an overview of your services).
Join WeFollow and MrTweet (Twitter directories)..great for more exposure
Include the fact that you are a local business within your profile.
The direct messages will help to turn these followers into lead (especially if you're offering some type of incentive). It can take time to get sales from Twitter so tweet frequently, keep your followers entertained, and make sure they stick around so when they do decide to use a cleaning service they'll think of you.
Any other questions feel free to private message me at primevisibility@ymail.com.
February 9th, 2010 at 5:06 pm
Hi Danny-
Help promote others – retweet valuable information, call out your favorite Twitterers by their Twitter name.
Here are my best tips:
1) Do not be too "salesy". Be conversational and occasionally you can work in something promotional.
2) Mix business with personal. No one wants to hear about business all of the time.
3) Regularly post to Twitter – at least once a day.
4) On the flip side, don't post too much. No more than 1-2 hour or you will annoy people.
5) Provide good information (articles, tips, advice) so people will want to follow you.
6) Be engaging – answer questions, ask questions, respond to people
7) Be polite – thank people when they retweet you or recommend you as someone to follow.
Hope that helps!
Lyn Mettler
Step Ahead Inc.
@WebPRGirl
February 9th, 2010 at 8:01 pm
I use a variety of free and paid for Twitter tools. To Find and Follow a user that is active in a specific niche, I use TwitSeeker. To create a Tweet to that will post to Twitter at a predetermined time, I use TwAitter. To Find a user and then Follow their Followers, I use a tool called LabTweets. This tool is a desktop application (install once, use if forever) is nice because it let's me not only find users on Twitter that I want to Follow, but also Follow their Followers which I find very useful, especially since they are apt to be receptive to my Tweets, since they are active in niche markets I am also.
February 14th, 2010 at 9:32 pm
Rising Searches for “Twitter Affiliate Marketing” are at 450% and have been for over two weeks. Throw a nice “Twitter Tool” on your home page.